You have a soap brand. It can be an industrial grade or a home-based small organic venture that you are presently pursuing. One thing is common between these two business types is that they are both concerned about the outlook of their soap boxes. A packaging soapbox absolutely classifies its brand. So you might have to be careful about your soap packaging boxes and design them in a way that only places your brand in the favorable light. The custom soap boxes of your brand should hold true on both merits of style and practicality.
Hexagonal, sleeve, square, circular, origami-styled soap boxes are available in the market but many of manufactures hesitate to choose creatively in their packaging. They tend to keep to the same basic themes used by all soap manufacturers, to avoid getting negative attention. But we are here to tell you that as a brand you should strive to stand out because if your packaging brand attracts customer attention every time he looks at your soap, there are only so many times he could refuse to purchase. How your soap looks should also impact your packaging box because your custom soap boxes with logo also act as a preview to the product inside. So be bold in your choice of theme, colors and layout structure of your boxes and showcase your brand in the best possible way.
Take a cue from the organic soap brands for your soap packaging inspiration and use simple designs to be printed on your soap boxes. Have you ever seen organic handmade soap packaging boxes? Mostly they are simply themed and still look amazing. They simply wrap their soaps in simple yet creative wrappings and let their products do the real talking. This scheme works 9 out of 10 times for its original simple appeal. We have seen and done some soap printing boxes with simple hand drawings that really add value to the soap as an accessory.
You must have heard that some font styles offer greater readability than others. The same idea can be adjusted for typesetting of your custom soap boxes. You can research and take expert advice on how to select the format and font styles to be printing on your box. Whether fancier fonts appeal to your target audience? They usually work for females as they tend to be more visual than men. If your soaps are masculine than bold authentic fonts are more likely to work, but how you place them in a box is a matter of concern as well in the design. Take your time to research so you can get a perfect custom box.
The colors you choose also represent you and your target audience. Like in the present times pop art and neon colors have made a comeback and are being used by all kinds of product brands with a modern touch. So if you know your audience to be swayed by these colorful display or they inclined more towards pastels then use that theme in your product. If your product is gender neutral then your color scheme should show that. Your choice of color pallet affects customers' subconscious.
In the world of HD and UHD, you can use photographic images to enhance the look of your soap boxes. You can use different images for different essences of your soaps and bathing salts. People would love that. HD images of herbs and natural extracts that are used in the making of soaps are a good addition to your boxes. The antique and sexist approach of women modeling on soap packaging hardly work anymore.
Like we have already mentioned, your soaps should match their customers' personal preferences. You might have seen that much masculine soap brand use black and white themes as they work for them. You can use floral and colorful arrangements for feminine soap collection. Also, luxury bath items proclaim relaxing soak times so your packaging should also be promising.
Everyone loves presents. Your customers are no different. So if you make your soap boxes the look and the feel of unwrapping a gift, your brand will be popular in no time at all. This approach has once again been put to good use by some of the organic brands. They wrap soap in natural brown sheets and tie them with rope or ribbon, add a personalized note and you witness that people are buying them more every single day. That's why there are so many small-scale additions in your soap industry and they are getting stronger every day. Unique packaging has played the real important role in their brand promotions.